Understanding how customers embrace new technologies is key to driving successful innovation. This training dives into the core concepts of technology adoption and technology diffusion, equipping participants with the tools to analyze how innovations are received and spread across different markets. You'll explore the factors that influence customer behavior when encountering new tech, from early adopters to the late majority.
Through real-world examples and interactive discussions, we’ll uncover patterns and similarities in how technologies—across various industries—gain traction. The session concludes with a focused analysis of your own innovation, helping you map out its potential adoption and diffusion path. Whether you're launching a groundbreaking product or trying to scale an existing solution, this training will provide valuable insight into how innovation moves from idea to widespread impact.