Sales in a startup isn’t just about closing deals—it’s about building trust, validating your product, and creating lasting relationships from day one. Unlike established companies, startups often sell something new and unfamiliar, which means the sales process involves a lot of education, feedback gathering, and iteration. Founders and early team members usually wear the salesperson’s hat, learning firsthand what resonates with customers and what doesn’t. This stage is critical for refining your value proposition, understanding your market, and establishing a repeatable sales process. In essence, early sales are not just about revenue—they’re about learning, adapting, and laying the groundwork for scalable growth.