n today’s fast-paced business environment, a clear strategy is essential to stand out and succeed. This workshop is designed to equip entrepreneurs and startups with practical tools for strategic thinking and market positioning. Through guided exercises, you'll learn how to conduct a SWOT analysis to uncover your business’s strengths, weaknesses, opportunities, and threats, and apply Porter’s Five Forces to understand industry dynamics, competitive pressures, and potential profitability. These frameworks provide a structured approach to evaluating both internal capabilities and external market forces—forming the backbone of a strong, actionable strategy.
To complement these classic tools, we'll also introduce Tracxn, a powerful platform for market intelligence and startup research. With access to data on emerging startups, funding trends, and industry insights, Tracxn enables you to benchmark your business, track competitors, and identify potential partners or investors. By combining theoretical strategy models with real-world data, this workshop empowers you to make smarter decisions and build a more resilient business model from the ground up.